Monday, January 03, 2005

Blogs going Mainstream

Blogs going Mainstream

Jennifer LeClaire of EcommerceTimes, part of the ECT News Network, has a January 3, 2005 article which also appears on Technology News at TechNewsWorld indicating that blogging is going bigtime, referring to surveys by Pew Internet & American Life Project.

See - in .pdf format - the full article of the January 2005, Data Memo at Pew Internet on The state of blogging by Lee Rainie, PIP Director.

Rainie writes that "By the end of 2004 blogs had established themselves as a key part of online culture."

What is most interesting is that the number of blog readers increased in 2004 by a much greater percentage than the number of bloggers, clear evidence that blogging is becoming an integral part of what internet users regularly read online.

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